Crafted Like Jewelry for the Hair.
"We sell a $660 heirloom — the site had to feel like a boutique, not a beauty supplier. They nailed the luxury story, and the 'Find Your Barrelette' quiz makes sure every customer buys the right size."
The Brand
French Barrelettes is a luxury engineered hair-care tool founded by Dr. Lisa Grain. After a successful career as an orthodontist, she redeveloped the classic French bouffant roller from the inside out — a stainless steel core with hexagonal cutouts encased in polyester mesh — reviving a styling ritual passed down through four generations, from Ellen to Carolyn to Chelsea.
What We Built
A couture-grade e-commerce experience: a cinematic hero, the full founder story, three collections named for the women who inspired them (The Ellen, The Carolyn, The Chelsea), an interactive 4-step 'Find Your Barrelette' quiz that matches roller size to hair density, length, and texture, and a professional channel with a hair-stylist directory.
Why It Works
A $660 styling tool sells on story and confidence. The site treats the product like the heirloom it is — heritage, engineering, and glamour in one narrative — while the fit quiz removes the single biggest purchase hesitation: 'which size is right for me?'
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